Score-Based Product Recommendations

Overview

The score-based recommendation feature in Quizify lets you assign scores to quiz answers to gain deeper insights into customer preferences and behaviors. This feature segments users into categories based on their total quiz score, allowing you to deliver tailored product or content recommendations for each segment. Ideal for creating personalized shopping experiences, it’s perfect for businesses looking to categorize and target customers effectively.

How Score-Based Recommendations Work

1. Assign Scores to Answers

   • Each quiz answer is assigned a numerical score based on its relevance.
   • For example, selecting “Luxury” in a quiz about fashion preferences might be assigned 10 points, while “Casual” might be 5.

2. Categorize Customers by Score

   • Use a scoring formula to categorize users into specific segments.
   • Example:
     • Score 0-20: Budget Shopper
     • Score 21-40: Trend Follower
     • Score 41+: Premium Buyer

3. Custom Content for Each Category

   • Customize product or content recommendations for each score range.
   • Example: A high-scoring user sees luxury items, while a low-scoring user sees budget-friendly options.

4. Dynamic Results Based on Total Score

• The user’s total score determines which category they fall into, and recommendations are displayed accordingly.
• Results are completely tailored, ensuring a unique experience for every customer.

How to Use Score-Based Recommendations

1. Set Up Your Quiz

   • From your Quizify dashboard, create or edit a quiz where answers will contribute to a total score.

2. Assign Scores to Answers

   • Go to the Score Settings for your quiz.
   • Assign a score to each possible answer, ensuring the points reflect the desired segmentation logic.

3. Define Score Categories

   • Create score ranges and assign a category name to each range.
   • Example:
     • 0-10: Basic Needs
     • 11-20: Balanced Choice
     • 21+: Premium Preference

4. Map Content or Products to Categories

   • Link specific products, collections, or custom content to each category to align recommendations with user segments.

5. Preview and Test

   • Preview the quiz and ensure the score-based recommendations appear correctly for all score ranges.
   • Test various combinations to verify results align with the scoring logic.

6. Publish and Share

• Publish the quiz and share it with your audience to start capturing data and delivering personalized results.

Benefits of Score-Based Recommendations

• Nuanced Customer Insights: Understand user preferences in detail by analyzing their total quiz scores.
• Targeted Recommendations: Deliver the right products or content to the right customer segments.
• Enhanced Personalization: Create a unique shopping experience for every score category.
• Flexible Customization: Tailor the scoring logic and recommendation categories to fit your business needs.

Tips for Success

• Use clear and intuitive quiz questions to ensure accurate scoring.
• Regularly review and adjust score ranges and recommendations to align with changing customer needs.
• Promote the quiz as a personalized shopping assistant to encourage participation.

With Quizify’s score-based recommendations, you can segment your audience effectively and create a shopping experience that feels personal and relevant, driving higher engagement and conversions.